Oxagile is committed to streamlining user navigation on OTT software solutions, eliminating long sequences of clicks or vague items that cause frustration. Through applying transparent yet enticing UI and UX patterns, we decrease the time spent browsing for content, and ensure viewers keep coming back for more.
We deliver fault-free OTT apps by carefully examining how they perform against industry best practices. This ensures that they remain up-to-date long after they’re created, while also staying optimized for those users with outdated OS versions, no matter what specific requirements they have.
We prioritize cost-effective and speedy OTT application development without compromising quality. Based on the principles of maximum code re-use, shared business logic and architectural elegance, we create low-code options for our clients so they can quickly update the applications’ UI and features on multiple platforms.
Oxagile can act as your trusted advisor, providing expert guidance on choosing either a native or third-party player ideal for you.
Alternatively, we can provide you with expert-level OTT platform development services and enhance your current player with interactive custom functionality or craft a new one from scratch.
Using our OTT streaming expertise and the power of SSAI and CSAI technologies, we deliver personalized ad-supported streaming and ensure a seamless viewing experience with ads that are tailored to your users’ interests. And by implementing FAST and AVOD models we can help you expand your reach and attract convenience seekers as well as price-conscious viewers alike.
With our OTT development services, you’ll get a media-focused layout management system to effortlessly design navigation, arrange your reels, create stunning visuals and video previews without any need for developer assistance. It’ll make it intuitively pleasant to refine your platform’s features and design, ensuring you can bring your vision to life with ease.
How to turn tough nuts to crack into pieces of cake when it comes to OTT apps?
Despite the diversity of OTT software requests coming from video streaming services, content producers, and video platform providers, Oxagile, an OTT app development company with over 17 years of experience, finds the right track for each client to meet their business goals.
What makes up the top three pressure points, when we’re talking about OTT streaming apps?
On their way to becoming end-to-end streaming software providers, vendors might often stumble over a missing OTT app component. As staying behind competitors and losing potential deals is out of the question, quickly configurable frontend OTT software should join the ranks of their service offerings.
One-size-fits-all OTT apps leave the majority of clients cold – instead, they are seeking out the apps like no other to draw the attention of the most demanding audience and stay together with them for long. Oxagile lets video content distributors and software vendors make frontend their prime competitive edge.
When a current OTT app builder has certain gaps in the platform coverage, it’s likely to jeopardize the deal with the clients who expect the solution to become a perfect match for mobile, web, TV apps, and streaming devices. That is where Oxagile’s OTT developers come into play and blur the lines between OTT components and manifold platforms.
This is about a frontend OTT solution delivered for a global telco group.
We’re ready to customize your OTT solutions or enrich the entire video streaming ecosystem, bringing our end-to-end system integration and software development expertise to the table.
Comprehensive OTT app development is only a tiny part of the services Oxagile delivers. Our decades-long customization, integration, and innovation enablement expertise in the video domain can become a foundation of your fully-featured video streaming ecosystem.
Gain new audiences worldwide by introducing them to a multi-screen OTT solution. We’ll happily share the tips on how to engage them long-term and ensure a high ROI.
While delivering OTT TV app development projects, we’ve acquired hands-on expertise in customizing and enhancing over 30 market-leading video platforms and streaming servers. The core expertise of our OTT developers includes live streaming, video CMS, MAM orchestration, and multi-screen app creation.
Understanding the significance of user interfaces, we focus our OTT TV app development on well-thought-out navigation, interactive viewing, and signature brand UIs. By applying our proficiency in OTT application development, we build professional-looking UIs for a variety of screens and devices. We cover OTT apps for TV (Apple, Roku, Android, Amazon Fire), web, mobile, gaming consoles, and more.
We have a well-defined yet flexible Scrum process in place to ensure even a major undertaking like building a brand-new custom OTT platform can be carried out in a predictable, low-risk manner — without sacrificing speed of development or time to market.
Throughout the years, we’ve been helping media and broadcasting industry leaders such as Vodafone and Discovery Communications to create state-of-the-art video solutions designed to take the market by storm. Our OTT development services expertise is meant to help you strengthen your solutions.
webOS • Tizen • tvOS • Roku • Android TV • Amazon Fire TV • Chromecast • Android TV Operator Tier • AOSP • iOS • Android • web • Titan OS
HTML5 • JavaScript • TypeScript • Swift • Objective-C • Kotlin • Java • BrightScript
React • React Native • React Native for Web • SwiftUI • UIKit • Lightning.js
AVPlay • HTML Video • Bitmovin • JW Player • NexPlayer • Dolby OptiView • ExoPlayer • Shaka Player • Video.js • AVPlayer
HLS • DASH • LL-HLS • Adaptive Streaming
FairPlay • PlayReady • Widevine • uDRM
An OTT app development company specializes in creating custom applications that deliver video content directly to users via the internet, bypassing traditional broadcast methods. These companies focus on building platforms that provide seamless streaming experiences across various devices, including smartphones, smart TVs, tablets, and desktops.
OTT app development companies typically provide a range of services, including:
A solid OTT app development team typically covers the full stack — building slick, user-friendly interfaces, developing apps that run smoothly across all major platforms and devices, and tuning performance for peak streaming quality. They can also help you roll out FAST or AVOD monetization models, bake in personalization with AI-driven content recommendations, add interactive features like a second-screen experience, and give users more control over their content.
If you’re creating video content (think studios, niche creators, media brands, etc.), delivering it to viewers (like broadcasters, telecoms, or sports streamers), or building media tools, such as online video platforms or MAM systems, custom OTT development can seriously boost your reach and revenue.
With the right tech partner, you can streamline content delivery, improve user experience, and tap into new platforms — without compromising streaming quality.
Collaborating with a specialized OTT app development company offers several advantages:
Selecting the appropriate OTT app development company involves considering several factors:
Custom OTT platform development lets providers tailor the solution around their business needs without the constraints of pre-built alternatives. It empowers them to personalize content through AI-driven analytics, generating smart recommendations and targeted advertising.
At the same time, it enhances user experience with intuitive UI, smooth navigation, and optimization for multiple devices. This combination ensures viewers receive relevant content in a seamless way, increasing satisfaction and long-term loyalty.
Сustom OTT solutions help businesses stand out by offering unique UI/UX design, flexible layouts, and tailored features that reflect brand identity and create a differentiated viewing experience.
An OTT app developer optimizes performance across devices by applying adaptive bitrate streaming, cross-platform development practices, and thorough performance testing to ensure smooth playback and responsiveness everywhere.
